By now you've been wished a Happy New Year about a million times. And unless your uncle is the Grinch, you've probably returned the favor an equal number of times.
It's also likely that you've been bombarded with nearly as many of entreaties to "Lose Weight!" or "Feel Great!" or to embrace a "New Year and a New You!" The list of trite and esoteric come-ons is long and dull, and apparently irresistible.
Every year, millions of people turn over a new leaf and vow to get in shape and lose weight by jumping feet first into the latest diet - and increasingly, technology - fad. High hopes, high enthusiasm invariably runs through the month of January. By Groundhog Day (a Bill Murray classic by the way), most folks will have backslid to their 2016 (or 2015 or 2014 or 2013 or you get the point) habits.
The author is not qualified to unravel the psyches of the eventual February failures. Like the snowflakes hitting most of the country this time of year, everyone's reason for falling off the New Year's Resolution Wagon is unique. It is safe to say however, that most of them revolve around some derivative of "it was too hard," or "it wasn't sustainable," regardless of what the "it" is.
It turns out there are essentially two kinds of Americans: those on a diet and those who want to be on a diet. As a result, weight loss has become a gigantic and evergreen business, preying on the idea that most people will eventually give up... and then forget why they failed, and then try again in a few months or a year. And as we all know, much of the trying again culminates on January 1 - hence the (fat-free) cheesy offers to get skinnier.
There has to be a better way, don't you think?
I would suggest that at least one of the better ways is out there and readily available. And while I wouldn't classify daily adherence to the Mediterranean Diet as easy - it certainly isn't difficult. The hardest part is gently shifting your mindset to be more like the proverbial Tortoise and less like his speedy, but ultimately ineffectual nemesis. Like most problems, weight or fitness issues didn't manifest themselves overnight or "In 30 Days!," so why would you expect to reverse them so quickly? Improved health and weight loss are connected to steady and permanent choices, not quick fixes.
The "Lose Weight Now!" mentality poses a conundrum for SimpleMD. We know that by eating our bars throughout the day, and enjoying a lean and green dinner with wine, will absolutely aid you in losing weight. We're interested in that. But by promoting our protein bars as a weight loss tool, we lose sight of the bigger picture, which is that ALL of the medical benefits of the Mediterranean Diet are earned through years or decades of good choices, not 30 days of buckling down. There are simply no shortcuts to better health.
So, if you're a leaf-turner, we wish you the best of luck. And if SimpleMD bars can help you on your journey, even better. But we encourage you to turn the leaf s-l-o-w-l-y. Make small and sustainable improvements as you make every new year the Year of the Mediterranean Diet.